LinkedIn Sales Navigator is highly beneficial for B2B organizations. Image Source Critical Advantages of Sales Navigator for B2B Businesses LinkedIn Sales Navigator is a paid subscription-based tool offering monthly and annual billing. It has a relationship-based system that helps you conduct outreach on LinkedIn, nurture qualified leads, and establish a robust sales pipeline. Sales Navigator is a social selling tool on LinkedIn. So, let’s get the ball rolling with the definition. This article will enumerate some valuable LinkedIn Sales Navigator benefits and give you the most helpful tips. Indeed, Sales Navigator changes the whole leads-sales game for B2B companies on LinkedIn. Among all LinkedIn’s products, 74% of B2B sellers prioritize the top three sales intelligence tools:, LinkedIn Premium, and LinkedIn Sales Navigator. In addition, they report two times higher conversion rates on LinkedIn. If you’re deep into Lead Generation, there is no logic in not using LinkedIn Automation Tools.When the cold call is dead and traditional B2B prospecting tactics are not enough, it’s time to derive the maximum from LinkedIn – one of the most effective social media platforms for generating leads.Ĥ0% of B2B marketers acknowledge that LinkedIn is the #1 channel for driving high-quality leads. Do you need to know who exactly are your prospects? What are their interests? Where do they hang out?Īs you saw in the upper comparison, there are some points where Sales Navigator Lacks if we compare it with LinkedIn Automation. To reach out to your prospects via these LinkedIn tools, you must have a well-defined plan that includes your targeted prospects’ profiles, communication channels, etc. With these 2, you can unlock any power of prospecting on LinkedIn. LinkedIn Sales Navigator with LinkedIn Automation is like the Cherry on the Cake. } Automate LinkedIn Sales Navigator with LinkedIn Automation It is a powerful lead generation tool that helps business representatives to connect with their target audience, send them a message via email or Skype, or even invite them to a webinar. The sales navigator is helpful for B2B sellers in many ways. If you don’t know how to use it properly. There are some cons, but you should know how to use LinkedIn Sales Navigator to generate leads. Another disadvantage is that there are no results unless you have already done your research and have some leads in mind. What is another not so good about Sales Navigator?: The biggest downside of Sales Navigator is that it might seem intimidating for small business owners, who may find it too expensive or complicated to use. Sometimes they get confused because of the interface, while others want to explore various ways to make more profit by using it. Most of the beginners who have recently started using LinkedIn Sales Navigator to generate more leads and accelerate their sales have a lot of confusion about using it. There are various kinds of alerts provided by the LinkedIn Sales Navigator, such as saved search alerts, sales navigator guidance, and updates, who viewed my profile updates, smart links notifications, and many others, the help of which you need not be active on the sales navigator the whole day.ģ). Accessing and managing the sales when you are remote is excellent and can increase your efficiency of generating more leads, which alerts can facilitate. Signed-in or not signed-in information.ĩ).Confirmation of accessing and unlocking the delivered content.Date and Time of the opportunity when opening the content for the First Time.Time spent by the prospect in viewing the content.Getting helpful insight into the document or the file shared with the link can help you understand the market analytics. There is a feature in the LinkedIn Sales Navigator which provides you with some stats and metrics of any file or document shared with its link, and that’s Smart Link.
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